Position: Performance Marketing Manager
Location: UAE
Industry: Perfumes

Job Overview:
We are looking for an experienced and data-driven Performance Marketing Manager to lead our paid digital marketing efforts across global platforms. This role is essential to driving the visibility, engagement, and conversion of our premium perfume products, ensuring consistent growth and brand recognition across channels.

Key Responsibilities:
1. Campaign Management & Optimization
Design, implement, and manage paid media campaigns across Google Ads, Facebook, Instagram, YouTube, TikTok, and more

Optimize campaigns to improve CTR, CPC, CPA, ROAS, and Customer Lifetime Value (CLV)

Manage budgets, bidding strategies, and pacing to maximize ROI

2. Performance Analysis & Reporting
Monitor campaign performance using tools like Google Analytics and Facebook Insights

Generate data-driven insights and recommendations for campaign improvement

Deliver regular reports on trends, performance, and ROI to senior leadership

3. Creative Collaboration
Work closely with the creative team to align visuals and messaging with the brand’s luxury image

Support A/B testing of ad copies, visuals, and landing pages to boost conversions

Ensure brand consistency across all platforms

4. Customer Segmentation & Targeting
Conduct market research and audience segmentation for personalized marketing

Use advanced targeting methods (demographics, behavior, interests) to reach high-value prospects

Improve engagement through retargeting strategies

5. Market Trends & Competitive Analysis
Stay updated with the latest in digital marketing and luxury goods

Monitor competitor activity and industry developments to maintain market edge

Desired Qualifications:
Bachelor’s degree in Marketing or a related field

Proven track record managing high-budget paid media campaigns

Expertise in performance marketing tools: Google Ads, Meta Business Manager, Instagram, TikTok Ads, YouTube

Strong communication, analytical, and teamwork skills

Benefits:
Competitive salary package based on experience and skills

Dynamic and creative work environment in the luxury fragrance industry

Exposure to international marketing campaigns and global platforms

Professional growth with a premium lifestyle brand