Job Title: Digital Brand Manager (Global)

Location: Dubai, UAE (Onsite – Head Office)

Reports to: Head of Marketing

The Mission

As the Digital Brand Manager, you will be the architect of our digital-first global evolution. We are a brand rooted in excellence, producing scents and memories through "innovative and one-of-its-kind packaging". You will move from traditional retail-driven awareness to a brand that evokes memories and experiences across the global digital ecosystem.

Key Responsibilities

Global E-commerce & Marketplace Scale

• Direct and scale the brand’s presence across major global marketplaces (Amazon, Noon, etc.) with a specific focus on the UAE, US, UK, Europe, India, and Africa .
• Own the Digital P&L, managing the budget for high-growth market segments to ensure profitable scaling of the masstige line, working closely with E-Commerce team

Full-Funnel Digital Leadership

• Architect strategies across the entire consumer journey:
  • Awareness (TOFU): Use our "bespoke fragrance creation" heritage to build high-level brand aspiration.
  • Consideration (MOFU): Focus on our "inspired" and "In-House Master Perfumers" stories to build product trust and character.
  • Purchase (BOFU): Optimize digital touchpoints to turn "people's wants into real products".

Digital-First NPD & Global Launches

• Lead New Product Development (NPD) from a digital lens, ensuring that our "innovative packaging" is optimized for unboxing and social media visibility.
• Create 360-degree digital launch playbooks to protect and reinvent our "precious treasure" of fragrances across digital platforms.

Social Media & Identity Elevation

• Transition our social presence from static product shots to lifestyle-driven storytelling that reflects our core philosophy of "aspiration".
• Oversee the correct use of brand marks and typography across all digital communications to maintain brand integrity.

Narrative-Led Influencer & UGC Strategy

• Lead the global influencer strategy across the UAE, US, UK, Europe, India, and Africa .
• Pivot from transactional reviews to storytelling partnerships, selecting influencers who can authentically convey a "feeling that lifts you up" rather than just a product feature.
• Build a scalable UGC (User-Generated Content) ecosystem
• Integrate authentic UGC into the brand’s global digital assets to provide high-affinity social proof

 The Profile: Candidate Requirements

• Digital-First Experience: 6–10 years in Brand Management with a heavy emphasis on scaling e-commerce marketplaces and digital-first brands.
• Global Footprint: Proven experience managing brands across the US, UK, Europe, UAE, India, and Africa .
• Industry Savvy: Direct experience in the Fragrance or Beauty industry is highly preferred.
• Agency Pedigree: A background in a Digital Agency handling beauty/fragrance brands is a significant advantage.
• Strategic Depth: Ability to leverage our "4 decades" of history to create "modern memories" in the digital world.