Position: Brand & NPD Manager
Location: Ajman, UAE
Industry: Perfumes & Personal Care

Key Responsibilities:

Brand Management:

Develop and execute brand strategies to strengthen market positioning and brand equity for perfume and personal care products.

Oversee all brand marketing activities including campaigns, promotions, and visual identity consistency across all channels.

Conduct market research and competitor analysis to identify trends, consumer insights, and growth opportunities.

Manage brand budgets, monitor ROI, and report on brand performance metrics.

New Product Development (NPD):

Lead the end-to-end new product development process from concept ideation to commercialization.

Collaborate with R&D, creative, and production teams to develop innovative fragrance and personal care products that align with brand strategy.

Manage project timelines, costing, and product specifications to ensure timely and successful product launches.

Coordinate with packaging suppliers and manufacturers to source quality materials and components.

Conduct product testing, quality assurance, and regulatory compliance checks.

Cross-Functional Collaboration:

Work closely with sales, supply chain, and marketing teams to ensure seamless product launches and brand activation.

Build strong relationships with external partners, vendors, and distributors.

Desired Qualifications:

Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

7-10 years of experience in brand management and new product development, preferably within the perfume, personal care, or FMCG industry.

Proven track record of successfully launching new products from concept to market.

Strong understanding of fragrance development, packaging, and manufacturing processes.

Excellent project management, analytical, and strategic thinking skills.

Creative mindset with a strong understanding of consumer behavior and market trends.

Strong communication, presentation, and leadership abilities.

Fluency in English is required; Arabic is a strong advantage.

Benefits:

Competitive, tax-free salary package.

Opportunity to lead brand growth and innovation for a prestigious perfume brand.

Leadership role in a dynamic and creative environment.

Career development within an expanding organization.