Position: Digital Marketing Executive

Location: Dubai

Job Summary:
The Digital Marketing Executive will support marketing initiatives by managing digital campaigns, creating content, and optimizing the brand’s online presence. The role focuses on driving online sales, engagement, and visibility through innovative digital strategies.

Key Responsibilities:

Plan, execute, and monitor digital marketing campaigns across social media, email, and paid advertising.

Create engaging content for websites and other digital platforms.

Track, analyze, and report campaign performance using analytics tools.

Optimize campaigns for ROI, engagement, and conversions.

Manage Shopify backend to track and optimize online sales.

Coordinate with Finance, vendors, influencers, and creative teams as needed.

Key Performance Indicators (KPIs):

Increase in online sales via Shopify and other e-commerce platforms.

Engagement and reach of digital campaigns.

ROI and conversion rates from marketing initiatives.

Growth in social media followers, website traffic, and email engagement.

Qualifications:

Bachelor’s degree in Marketing, Business, or related field.

4–5 years of experience in digital marketing.

Strong knowledge of social media platforms, Google Ads, SEO/SEM, and email marketing.

Experience with Shopify or other e-commerce platforms.

Excellent copywriting and communication skills.

Creative mindset with the ability to work in a fast-paced environment.

Preferred:

Experience with CRM integration and marketing automation tools.

Familiarity with design and content tools like Canva, Photoshop, or video editing software.

Motivational Benefits:

Opportunity to lead impactful digital campaigns for a growing brand.

A dynamic work culture that values creativity, innovation, and performance.